iPad Misses the Mark for Business

Let me start by saying that I think Apple makes some very cool products.  I’ve owned various iPods and graduated to an iPhone earlier this year – I needed a new phone and, since I already had an iTouch, upgrading was a snap:   Buy the phone, plug it in and, voila!  Instantly I had all of my contacts and music on the phone, and my email worked immediately.

But lately I have found myself getting just a little bit irritated with Mr. Jobs.  His steadfast refusal to allow Flash on his products cannot, in my mind, be seen as anything other than vindictive.  I read his tediously long open letter to the world on the subject and, for those that can’t be bothered to read it, here is my summary (heavily paraphrased, of course):  “Don’t use Flash because it is a closed system, use my closed system instead.

He also claims Flash drains battery life – which is probably true.  But the simple answer to that would be to have it disabled by default and give the users a button to turn it on – along with a suitable warning such as “Warning: Enabling Flash will cause your battery die in milliseconds.” just so that people know what they are getting in to.  It’s unfortunate for Jobs really – perhaps if he had enabled Flash he could have blamed the recent iPhone4 problems on Adobe!

I could put up with the lack of Flash when it was just a phone because, well, I was never really going to do any serious browsing on it anyway.  But when the iPad came out, I found myself thinking that Jobs had made a serious error.

As usual, Apple has done a fantastic job of producing a product that you just want to touch and hold – it is  pure sex with a glass front.  But it lures you in with seductive promises, and then rolls over and gives you the cold shoulder as soon as you want to slip in your favorite application.

This is because Apple forces all apps to be delivered via the iTunes app store – a veritable fortress for anything that Jobs doesn’t like.  There is so much fantastic free software around these days that, as a self confessed geek, I am like a kid in a candy store (you can see a short list of my favorite free software here). But most of this lovely software will never feel the brush of a finger on any iApple devices.  I have already seen from the iPhone that any free software that competes with Apple’s money making apps (e.g. ringtone generators) will never make it into the iTunes store and is therefore Software-non-grata to the iPad.

By locking the doors on the iTunes store, Apple is not paying attention to corporate customers.

Apple has an opportunity to tie in companies for a long time, if they would just give corporations the ability to create and install applications directly, or at least through a less closed system.

Imagine this scenario.  Company A builds an iPad app for a specific need in their organization (not cheap) and submits it to Apple, who then have the right to say “Nah…I’m just not feeling it.”  That corporation is then out of luck!  And what about bug fixing? Are you seriously saying that a company has to wait until Apple feels like pushing a new version if its latest release has a major flaw?  That just doesn’t make sense!

In the mean time Google is making application development for Android so easy it can be done by cat lovers that have never seen a line of code.  And…oh…did I mention that their OS is actually open?

No, the iPad could have been something awesome and game changing in the business world, but Apple now runs a serious risk of letting the tablet PC makers catch up and, just possibly, take control in a segment with a lot of buying power.

Cool consumer device – absolutely!  But it could have been so much more…



Filed under Technology

8 responses to “iPad Misses the Mark for Business

  1. John

    I have the ipad and for netflix, email,facebook, fantasy sports , and the web it is very very good. They did make a mistake with flash(they should have gotten a toned down version) and it needs word and excel type functionality. That said I love it , and would do it again.

    • Yup. You are their target audience. As I said, great consumer device but lacking for business.
      They have a developer kit that is supposed to be available but my company tried to order one and…we are still waiting.

      I wouldn’t rule one out for personal use, and I could see it being useful if your company has Draconian internet policies (e.g. blocking Youtube and forums).

  2. Richard

    Well, the IBM PC was anything-goes and Apple was locked-in proprietary. At least Apple has moved a little towards the light with the iPad, enabling new applications to be submitted while keeping strict control over the use of APIs. Best of luck I say, it should avoid most of the compatibility and security problems that have dogged Microsoft. Give them a couple of years, and it should be way ahead of the competition.

    • I can see a religious technology war being fought, with the safety of locked-in proprietary on one side, and the free thinking open source crowd on the other. The next few years are going to be very interesting.

  3. Looks like I am not the only person that is seeing the iPad as mostly a consumer toy.


  4. pberra

    I think you have a very strong argument, I agree with you full heartedly. I feel Apple although beautiful to the touch and feel, is starting to become a little to much on the empire side.

  5. Hey, nice site you have here! Keep up the excellent work

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