Last year I convinced my wife to start blogging her experiences as the mother of a child with Aspergers. She is a very private person so getting her to agree to this was no small task so, when she finally did agree, I immediately set to work finding a suitable space for her.
I wouldn’t mind if these sub-domains were occupied with people writing interesting blog posts. In fact, I wouldn’t even mind if those places had one decent blog post on them. The sad fact is that most of great names have nothing at all, just the initial “Hello World” post that you get when you first set up a site.
Don’t believe me? Try it out. Go to your browser address bar, pick an interesting word and follow it with .wordpress.com. To save you some time here is my experiment with this:
Any random word will do – Hair, Smoke, Toon – it doesn’t matter, the results are almost always the same.
I reached out to the WordPress people about this a while back and they sent me a nice note with this link in it which basically says “we don’t recycle blog names”.
This is prime web real estate that is just being squandered. Somewhere out there is someone with a great idea, a passion to write, and they are stuck in the electronic backwaters with a name like poop.wordpress.com. Actually, scratch that, I just checked it and that one has a “Hello World” post too.
Come on WordPress people – let’s fix this! I love you guys, I really do. A rock-solid platform, awesome open source software, fantastic templates and a price that just can’t be beat. But this lack of great blogging names must stop some people from picking up their blogging ‘pen’ or, at the very least, sending them to some other platform.
Working on the theory that it is better to light a candle than to curse the darkness I’m going to make a proposal that I hope you will agree with. Change the WordPress policies around domain name recycling.
My rule is simple, but still gives people enough time for their creative mojo to materialize. Here it is:
If your sub-domain has nothing more than the initial post one year after being registered, you lose it and it goes back into the general pool.
If you agree with this then click the Like button or pass it along to others, and let’s see if we can get away from blog names like abc123.wordpress.com. Oh…hold on…that one has a “Hello world” post too…